The strength of an artist's client base often determines whether they'll succeed or fail in a competitive market. The goal is to show others what you have to offer - and why you're worth hiring.Īs your marketing efforts gain traction, begin building up your client base. Freelancers can use any avenue to market themselves, such as local directories and social media. Once you've figured out your niche, it's time to start advertising your services. You need to identify what your biggest strengths are so you can tap into those skill sets and the relevant markets.
To become a freelancer, you must find your niche, whether that's writing, designing, or producing small art pieces. This sense of flexibility and entrepreneurship appears to be flourishing amid the pandemic. Freelance artists and independent contractors can move from role to role while avoiding the hassles of conventional, salaried jobs. Simply put, being a freelancer is exactly what it sounds like - you choose what to work on and set your own hours. "A lot of these types of jobs are jobs that people can cycle in and out of very quickly based on their schedule or their own needs." "A true gig job or gig worker job is … something short term they're freelancing or they're doing something on the side," explains Paul Nichols, executive director of the Institute for Innovation and Entrepreneurship at the University of Texas at Dallas. Industries such as advertising, journalism, and design - for which independent and contract artists inarguably serve as backbones - have kept hiring freelancers. This unexpected stronghold has seen some growth as more individuals take their careers into their own hands.Įven during these challenging times, many freelance artists are thriving. Fortunately, the gig economy has remained relatively stable compared to more traditional industries, such as retail and marketing. As businesses and clients reevaluated their finances, many contract and freelance opportunities came to a standstill, which led to many workers being laid off, getting their hours reduced, or having their positions eliminated entirely.īut being a freelance artist isn't all bad. As more companies turn to freelance artists, be sure you know your rights as a contractor.įreelancing in 2020 was a roller coaster, to say the least.Aspiring freelancers should have a website and market themselves on social media.A freelance artist is someone who works short-term gigs, usually on a contractual basis.Despite the economic downturn, some art sectors, like fashion and marketing, are thriving.The Public Ivies, Little Ivies, and Other Ivy League Equivalents.
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